realme has just proved its mettle in the e-commerce industry with a successful performance during both the 11.11 Lazada and Shopee sales.
During the one-day sale, the brand offered discounts of up to 58% off on selected smartphones and TechLife devices. This was in addition to other deals like free shipping and giveaways during its livestream series on both platforms.
realme ranked second on both Lazada and Shopee with the C-series. On Lazada specifically, the C11 2021 emerged as the fastest-selling smartphone, selling out in just 15 seconds since the start of the sale at 12 AM.
Among the top performers include the realme Pad, the brand’s first-ever tablet as well as its AioT devices. In the AioT segment, particularly, the company ranked among the top 5 brands in the audio and wearables categories. This includes the realme Buds Classic, Buds Q2, and Watch 2.
The performance during this year’s 11.11 sale was a 70% year-over-year improvement on Shopee and a 10% year-over-year growth on Lazada compared to last year.
“We are grateful to know that Filipinos chose us to be their tech and lifestyle companion this holiday season. It gives us great joy knowing that realme was among the top picks of the Squad during this mega campaign.”
Austine Huang, realme Philippines’ VP for Marketing.
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Source: Gadget Pilipinas
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