Spotify has expanded its video podcasting features to existing content creators in over 180 global markets, including the Philippines. The latest feature underscores the company’s investment in the video format. This empowers creators to reach new global audiences and interact with their fans in new ways.
“Podcasting of all kinds continues to explode, and we know that Filipinos simply can’t get enough of their favorite shows. Whether they are on the way to work or winding down for the night from the comforts of their home, Pinoys turn to their favorite creators as their daily audio companions. Our continued investment in the video format will result in a better experience for both creators and fans.”
Carl Zuzarte, Spotify Head of Studios for Southeast Asia
Spotify – Video Podcasting Feature
Creators can do so through Anchor, the company’s free podcast creation tool, to leverage the latest video format to connect with their fans.
Meanwhile, Spotify’s users can watch their favorite creators via the video background-play feature, switching between active watching and passive listening for free.
“Video podcasts have unlocked a new way to help our audiences feel na mas connected sila sa amin. Whether they’re listening on audio-only, or watching the video, or even toggling between the two, our listeners feel that they are in the rooms kasama kami, and this new medium has given us yet another creative outlet to reveal more about ourselves.”
Jim and Saab, Creators behind Spotify Exclusive Wake Up With Jim & Saab
To learn more about the video podcasting feature, click here.
Source: Gadget Pilipinas
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