According to a recent report, vivo is said to merge its sub-brand iQOO into its main business. The move is aimed at reducing operational costs and boosting efficiency by consolidating resources.
vivo – iQOO Alleged Merger
Both brands currently share resources like R&D and supply chain but operate independently in areas like e-commerce and planning which is pretty normal for sub-brands. The merger would help vivo focus its resources and improve its position in the market.
However, it isn’t certain, as of writing this, if the parent company will retain its sub-brand as a separate business unit or if it will just dissolve the brand altogether and present its devices in a new way.
Either brand has yet to respond to the report though, as of writing this.
Source: Gadget Pilipinas
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