PLDT Home prevails at the 58th Anvil Awards as the most-awarded company this year. The company took home the prestigious Platinum and Grand Anvil awards for its impactful advocacies and campaigns.
“We at PLDT Home are grateful for and humbled by the recognition of the Public Relations Society of the Philippines’ highest awards of Platinum and Grand Anvils bestowed on our purpose-driven campaigns. Some of our winning initiatives, like Madiskarte Moms PH and #UsapTayo, may have been conceived and launched during the COVID-19 pandemic, but their positive impact on the lives of Filipinos continues.”
Cheryl P. Loyola, PLDT Home Assistant Vice President and Head of Public Relations and Influencer Management
PLDT Home – 58th Anvil Awards
The big winner of the Grand Anvil is Madiskarte Moms PH, a Facebook community powered by PLDT Home. It was launched at the height of the COVID-19 pandemic. It became a safe space for “mompreneuers” who own and operate their businesses at home. The community now has over 150,000 members and gives mompreneurs, partners, and suppliers opportunities to start, manage, and grow their online home businesses.
Meanwhile, the #UsapTayo campaign launched during the run-up to the 2022 Philippines presidential elections won the Platinum Award. Through the campaign, PLDT Home encouraged Filipinos to foster a safe space where families can speak up and listen with a heart, especially during the elections.
Another victorious initiative was the Gawad Madiskarte 2022, an awards ceremony celebrating the most inspiring and successful members of Madiskarte Moms PH. The Home Biz program was also cited for its contribution in helping micro, small, and medium entrepreneurs (MSMEs) all over the Philippines through digital inclusion and by providing them with platforms and told to grow their businesses.
The flagship Do It Better campaign also garnered the company an anvil award. It was touted how the fastest broadband enables Filipinos to pursue their passions and become the best that they can be powered by the strongest fiber connections at home.
Lastly, the focus on innovations led to its Next Upgrade PH campaign which also won an Anvil Award. The campaign highlights the company’s initiatives to inform, educate, and engage Filipinos in building the future of Smart Homes. The campaign’s YouTube series features tech content creators and hosts Justin Quirino, Bea Chu, and Jaime Buñag, who discuss and review the latest in smart home devices and electronics. It also reached a wider audience through its digital magazine.
As a result of numerous titles that PLDT Home earned throughout the awards ceremony held on March 8 at the Marriott Grand Ballroom, Newport City, PLDT and Smart Communications, Inc. scored a three-peat, bagging the coveted Company of Year award for the third straight year.
Learn more about the company and its campaigns by visiting the official website.
Source: Gadget Pilipinas
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